Sites that look considered, load fast and turn visitors into enquiries.
Put the answer above the fold
In five seconds a visitor should know what you do, who it is for and what to do next. Everything else can wait for the scroll.
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Build on a type scale, not by eye
Five sizes, chosen once, make every page look like it belongs to the same site without a designer checking each one.
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Compress the images before you do anything else
The fastest performance win on nearly every site is a folder of photos that are five times bigger than the screen will ever show.
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