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Stores built around how people actually buy, and the checkout that lets them.

E-commerce Answer the objection on the product page Shipping cost, returns, sizing and delivery time are the four reasons carts are abandoned. Put all four next to the button. Read the tip E-commerce Let people check out as a guest Forcing an account before payment is the single most expensive checkbox in e-commerce. Read the tip E-commerce Set up the three emails that recover revenue Abandoned cart, browse abandonment and the post-purchase follow-up run on their own and pay for the platform. Read the tip