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Rank for the searches that bring customers, not just traffic.

SEO Pick keywords by intent, not by volume A 200-search keyword from people ready to buy beats a 20,000-search one from people writing a school essay. Read the tip SEO One page, one topic Two pages chasing the same keyword split the votes. Merge them, redirect the loser, and watch the winner climb. Read the tip SEO Write the title tag for the click, not the crawler Google already knows what the page is about. The title tag is the one line that decides whether a person opens it. Read the tip