Content, cadence and community for brands people actually follow.
The first second decides the post
Nobody reads a caption before they stop scrolling. The frame, the face or the first three words have to do that on their own.
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Post less, in a pattern
Three good posts a week on a fixed rhythm beat a daily scramble, and they are far easier to keep up.
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Answer every comment for the first hour
Early replies tell the algorithm the post is a conversation, and tell the audience that someone is home.
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