Sequences that keep selling long after they were written.
Build the welcome sequence before the newsletter
A new subscriber is the most interested they will ever be. A monthly newsletter makes them wait; a welcome sequence meets them.
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One email, one ask
Three links, three buttons and a PS with a fourth offer means the reader clicks none of them.
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Authenticate the domain before you send anything
SPF, DKIM and DMARC are a morning's work, and without them the best email ever written lands in spam.
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