The newsletter gets all the attention and the welcome email is a one-line confirmation. It should be the other way round: the first week after a sign-up is when people open, click and buy.
Four emails, one week
Day 0: the thing they signed up for, and one sentence on what to expect. Day 2: the single most useful thing you know, no pitch. Day 4: a story about a customer like them. Day 7: the offer, with a reason to act this week.
Write it once, improve it forever
- It runs automatically, so every improvement compounds.
- Watch where people stop opening and fix that email first.
- Move the best-performing newsletter of the year into the sequence.
