Shoppers leave product pages for the same reasons in every store: they do not know what delivery costs, how long it takes, whether they can send it back, or which size to pick. The answers are usually on a page three clicks away.
Move the answers next to the button
Under the add-to-cart button, in one line each: Free delivery over €50. Arrives in 2 to 3 days. 30-day returns. A size guide that opens in place, not on a new page. A photo of the product at scale, in someone's hand or on a table.
Find the objections you have not thought of
- Read the last hundred support emails; the questions repeat.
- Watch three session recordings of people who left the product page.
- Ask five recent customers what nearly stopped them.
