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Tracking that survives site changes and dashboards people actually read.

Analytics Decide the question before you open the tool A dashboard with forty widgets answers nothing. Start from the decision you need to make and work back to the one number. Read the tip Analytics Name events so they survive the redesign Track what the visitor did, not which button they pressed. The button will change; the intent will not. Read the tip Analytics Report the trend, not the week A single week is noise. A thirteen-week line with last year beside it is a story a client can act on. Read the tip