Rukolli Distribution

Rukolli carries brands with identities of their own: Dropp, Gösser, ROX, SalzburgMilch, Bota. Advertising several at once risks two failures at the same time: flattening them into one voice, or letting the account fragment into five.

• Web Design & Development
• Social Media Management
• Logo & Brand Identity

Each brand keeps its own colours, its own type and its own manner, and what holds the account together is the layout and the rhythm underneath them rather than a house style laid over the top. That way a Gösser post looks like Gösser and still sits in a grid that is recognisably Rukolli's.

The account carries every brand without diminishing any of them, and the framework it runs on takes a new brand without being redesigned.