Nika Pharm

Nika Pharm needed to sell online and to keep the catalogue current itself. A pharmacy's range changes constantly, so a site the client cannot update is out of date the week it launches.

• Web Design & Development
• Logo & Brand Identity

eCommerce and a content system built together rather than bolted to each other, with the admin designed around the jobs the staff actually do (add a product, change a price, take something out of stock) in as few steps as each allows. The buying path was kept short, because every extra screen between the shelf and the checkout loses someone.

The shop is straightforward to buy from and straightforward to run. The people behind the counter keep the catalogue current without needing a developer, which is the only arrangement that lasts.