Marlette

Marlette is a restaurant and café, and what it sells beyond the food is the feeling of the room: warmth, company, an hour with people you like. That is far harder to draw than a plate is.

• Social Media Management
• Logo & Brand Identity

We built the mark around a form that grows outwards from a centre, which is the shape of a table with people around it and of a flower opening, and let the symmetry do the work of saying harmony. It was drawn to sit as comfortably foil-blocked on a menu as embroidered on an apron or cut into a sign.

The identity gives the room something to sign itself with, in a set of formats that covers the surfaces a restaurant prints. The same system was then carried into the social channels.