Planet Group

Planet Group's product line is carefully made, and a social account that looked careless would say more about the company than any single post could. The standard of the posting had to match the standard of the products.

• Web Design & Development
• Social Media Management
• Logo & Brand Identity

The product is the subject of every frame: photographed cleanly, cropped with intent, and set in a palette taken from the range itself rather than from whatever is current online. The grid is composed as a whole, since that is how a new visitor sees it before they read a single caption.

The account looks like the products it sells, considered, consistent and unhurried, and runs on a small set of formats that can be repeated without the look drifting.