Gelato Point

Gelato Point sells in Bratislava, in a category where the product is already the most appealing thing in the shop. The identity's job was not to add appetite but to avoid getting in the way of it, while still being distinctive enough to be remembered between visits.

• Social Media Management
• Logo & Brand Identity

Sweetness, simplicity and one striking feature, in that order. The mark was kept simple enough to be scooped onto a tub lid, printed on a napkin and shrunk into an app icon, with a single strong element that makes it recognisable at a glance. The palette was chosen against the product itself, so the packaging flatters what is inside it rather than competing with it.

The identity works across the surfaces the shop actually prints, from tubs, lids and cups to signage, and reads at a distance from the street. It was handed over as artwork in the formats each of those needs.