Qumeshtorja Drena

Drena is a dairy farm, and it was speaking online the way farms usually do: plainly, seriously, and to nobody in particular. The audience it wanted to reach buys yoghurt with a phone in hand and does not think of dairy as a subject at all.

• Web Design & Development
• Social Media Management
• Logo & Brand Identity

We kept what was true, that this is an actual farm with actual animals, and changed only the register. The posts stopped announcing and started talking: the product photographed as something you would eat rather than as an exhibit, the farm shown as a place with people in it, and a tone with some humour in it that the brand could keep up week after week.

The channels now sound like one voice rather than like a company taking turns, and the format is deliberately repeatable. It can be run continuously without needing a new idea every week, which is what usually kills a schedule like this.