Daja Mishtore

Daja Mishtore is a butcher. Its customers are not looking for an experience. They want to know what is in today, what it costs, and how to get there. A site that made them work for that would be worse than no site at all.

• Web Design & Development

Everything that did not answer one of those three questions came out. What is left is arranged so it can be read at a glance and on a phone held in one hand, which is how most people will open it. The tone follows the shop: friendly, direct, no ceremony.

The site is quick to read and quick to load, says what the shop has and where it is, and can be updated by the people who run it without anyone being called.