Be Well Pharmacy

Be Well Pharmacy sells what a good pharmacy sells: supplements, baby care, pregnancy nutrition, skin and hair. Online, a pharmacy usually posts a price and a shelf, and every product ends up looking like every other. The shelf at Be Well is broad, and the feed had to make each product worth stopping for.

• Social Media Management

Each product gets its own post and its own colour, taken from the product itself: amber for the manuka honey, milk and sky for the lactose tablets, the brand green for Pregnacare. The Be Well cross sits at the top of every one, and each headline pairs the product with what it does for you, in Albanian, so a scroll reads as advice rather than a catalogue.

A feed where eight very different products still read as one pharmacy: the same cross, the same type, and a colour that changes with the product. The format holds for whatever arrives on the shelf next.