N'Pika Shop

N'Pika Shop needed an identity that reads as considered and current without becoming expensive-looking: chic enough to be desirable, plain enough to be remembered, and possible to print on a swing tag that costs almost nothing.

• Web Design & Development
• Social Media Management
• Logo & Brand Identity

We kept the drawing minimal and put the character into the proportions and the palette rather than into detail, since detail is the first thing lost on a small printed tag. The mark was tested on the surfaces the shop actually uses before the palette was settled on top of it.

The identity is memorable at tag size and holds together across the shop's materials, delivered with the artwork and the rules for using it. The same system carried the website and the social channels.