Nastradini

The client arrived with ideas rather than with a brief — a clear sense of what the business should feel like, and no form yet for any of it. The work was to turn that into something fixed enough to be used and open enough to still feel like theirs.

• Social Media Management
• Logo & Brand Identity

We drew, showed, cut and drew again, keeping the choices narrow at each round so the decisions stayed real ones. What survived each round was the material for the next, which is how a vague preference turns into a settled system without anyone having to argue in the abstract.

The result is an online presence that the client recognises as their own idea and can now apply without us — a mark, a palette, a typeface and the rules that keep them together.