Miking Change

Miking speaks for people who are not usually spoken for, and the brief asked the mark to say unity — across religion, race, gender and sexual orientation — without resorting to the symbols that have already been used until they mean nothing.

• Social Media Management
• Logo & Brand Identity

One form made of parts that stay distinct: nothing dissolves into the whole and nothing dominates it. That is the argument the organisation makes, put into a shape rather than into a slogan. It was resolved in a single colour first, because the mark has to hold on a photocopied leaflet as surely as on a screen.

The mark carries the idea without spelling it out, and works at the sizes a small organisation actually needs — a badge, a banner, a document header. The identity was handed over with the rules for using it.