Chihua Corner

Chihua Corner is three things at once: a blog that publishes daily, a social account that feeds off it, and a shop selling small products for small dogs. Sites that try to be all three usually end up as a shop with a blog bolted on, and the writing, which is what brings people back, gets buried under it.

• Web Design & Development

We built the reading and the buying as equals rather than nesting one inside the other. The daily writing has a front page of its own and a rhythm it can keep, the products sit where someone who came to read can still find them, and the two link across rather than up and down. The shop is deliberately plain, because a page selling a nine-euro collar should not behave like a department store.

The site publishes without ceremony, sells without getting in its own way, and can be run by one person, which for a business of this size is the only arrangement that survives contact with a normal week.